Selling on Shopee is a great way to start your e-commerce business in Singapore. With over 200 million users across Southeast Asia and Taiwan, Shopee is a popular online marketplace that allows you to sell your products to a large audience. But if you’re new to the platform, it can be overwhelming to navigate. This guide will provide you with a step-by-step process on how to sell on Shopee, from setting up your account to expanding your business.
Setting up your Shopee account is the first step to start selling on Shopee. You can create a Shopee seller account on the official Shopee App, Shopee website, or Shopee Seller Centre. Once you have created your account, you can start listing your products. Listing your products is an essential step to attract potential buyers. You need to make sure that your product descriptions are clear and concise, and your product photos are of high quality.
Optimising your Shopee store is crucial to stand out from your competitors. You need to make sure that your store looks professional and trustworthy. You can do this by customising your store’s banner, logo, and profile picture. You can also add customer reviews and ratings to build trust with potential buyers. By following these steps, you can start your successful e-commerce business on Shopee.
Key Takeaways
- Setting up your Shopee account is the first step to start selling on Shopee.
- Optimising your Shopee store is crucial to stand out from your competitors.
- Listing your products is an essential step to attract potential buyers.
Setting Up Your Shopee Account
Excited to start your journey as a Shopee seller? You’re in the right place! In this section, we’ll guide you through the process of setting up your Shopee account.
Create a Shopee Account
The first step to becoming a Shopee seller is to create a Shopee account. If you’re a new user, you can download the Shopee app on your phone or visit the Shopee website and register for an account. You’ll need to provide your email address, phone number, and other details.
Verify Your Account
After creating your Shopee account, you’ll need to verify your account. This is a crucial step to ensure that you’re a legitimate seller. Verification can be done either through SMS or email.
Select Shipping Methods
Once you have a verified Shopee account, you can start setting up your shop. One of the most important things to consider is the shipping methods you’ll offer to your customers. Shopee Singapore offers several shipping options, including local and international shipping, self-collection, and courier delivery.
It’s essential to choose the right shipping option that suits your business needs. You can also set your own shipping fees and delivery time to ensure a smooth transaction process for both you and your customers.
In summary, setting up your Shopee account is easy and straightforward. By following these simple steps, you’ll be well on your way to becoming a successful Shopee seller in Singapore.
Listing Your Products
Now that you have created your seller account, it’s time to start listing your products on Shopee. This is where you showcase your products to potential customers, so it’s important to make a good impression. Here are some tips to help you create an effective product listing:
Product Name and Descriptions
Your product name and description are crucial in helping customers find your products. Make sure your product name is clear, concise, and accurately describes your product. Use descriptive keywords that potential customers might use when searching for your product.
Your product description should be detailed and informative. Highlight the key features and benefits of your product, and include any relevant information such as size, weight, and material. Use bullet points and short paragraphs to make your description easy to read.
Upload High-Quality Photos
Photos are the first thing customers see when browsing for products, so it’s important to make sure your photos are of high quality. Take clear and well-lit photos that showcase your product from different angles. Use a plain background to make your product stand out, and avoid using filters or effects that may alter the appearance of your product.
Set Competitive Prices
Pricing is a key factor in attracting customers to your products. Research the prices of similar products on Shopee and set your prices competitively. Keep in mind that customers are often willing to pay a little extra for high-quality products, so don’t be afraid to price your products accordingly.
Offer Variations and Bundles
Offering product variations and bundles can help increase your sales and attract more customers. For example, if you’re selling clothing, offer different sizes and colours. If you’re selling electronics, offer different accessories or bundles that include multiple products.
By following these tips, you can create effective product listings that attract customers and increase your sales on Shopee.
Optimising Your Shopee Store
Now that you have set up your Shopee store and product listings, it’s time to optimise them to increase your visibility and attract more customers. Here are some tips to help you optimise your Shopee store:
Design an Attractive Shop Profile
Your shop profile is the first thing that customers see when they visit your store. It’s important to make a good first impression by designing an attractive shop profile. This includes choosing a catchy shop name, creating a cover photo that represents your brand, and providing a detailed shop description that tells customers what your store is all about.
Utilise Shopee’s Built-In Tools
Shopee provides a range of built-in tools that can help you optimise your store and product listings. For example, you can use the “My Shop” section to manage your shop information, view your sales performance, and monitor your shop’s rating and reviews. You can also use the “Product Management” section to edit your product listings, add product variations, and manage your inventory.
Join My Campaign
Shopee offers a range of marketing campaigns that can help you promote your products and increase your sales. For example, you can join the “My Campaign” section to participate in Shopee’s flash sales, daily deals, and other promotional activities. By joining these campaigns, you can attract more customers to your store and increase your sales.
Advertise Your Products
Shopee also offers a range of advertising options that can help you promote your products to a wider audience. For example, you can use Shopee Ads to display your products at the top of search results, category pages, and other high-traffic areas of the platform. By advertising your products, you can increase your visibility and attract more customers to your store.
In summary, optimising your Shopee store is crucial to attract more customers and increase your sales. By designing an attractive shop profile, utilising Shopee’s built-in tools, joining marketing campaigns, and advertising your products, you can maximise your store’s potential and achieve success on the platform.
Managing Logistics and Shipping
Selling on Shopee is a great way to reach a wider audience and grow your business. However, managing logistics and shipping can be a challenge, especially if you are new to the platform. In this section, we will cover some tips and tricks to help you streamline your shipping and fulfilment process.
Choose Shopee Supported Logistics
When it comes to shipping your orders, Shopee Supported Logistics is the way to go. By enabling Doorstep Delivery for your shop’s shipping settings, your orders will be shipped using Shopee Supported Logistic channels. This will improve the delivery management and fulfilment efficiency of your orders. You can choose from a variety of logistics partners, including Ninja Van, J&T Express, Speedpost, and SingPost. Each partner has its own strengths and weaknesses, so be sure to choose the one that best fits your needs.
Offer Free Shipping
Offering free shipping can be a great way to attract more customers and increase sales. Shopee offers a variety of tools to help you offer free shipping to your customers. You can set a minimum spend amount to qualify for free shipping, or you can offer free shipping on selected items. Be sure to factor in the cost of shipping when setting your prices, and make sure you are still making a profit.
Work With Third-Party Fulfilment Centres
If you are struggling to manage your shipping and fulfilment process, consider working with a third-party fulfilment centre. These companies can handle all aspects of your logistics, from warehousing to shipping. This can free up your time to focus on other aspects of your business, such as marketing and product development. Some popular third-party fulfilment centres in Singapore include Janio and Anchanto.
In conclusion, managing logistics and shipping on Shopee can be a challenge, but with the right tools and strategies, you can streamline the process and grow your business. By choosing Shopee Supported Logistics, offering free shipping, and working with third-party fulfilment centres, you can ensure that your customers receive their orders quickly and efficiently.
Understanding Fees and Commissions
If you’re a new seller on Shopee, it’s important to understand the different types of fees and commissions you’ll encounter. Here’s a breakdown of the most common fees and commissions you’ll need to pay:
Transaction and Commission Fees
Shopee charges a commission fee for every item you sell on their platform. This fee is calculated as a percentage of the item’s selling price and is deducted from your earnings. The commission fee varies depending on the category of the item you’re selling, and ranges from 0.5% to 5%. Shopee also charges a transaction fee for every successful transaction, which is calculated as a percentage of the total order value.
To give you an idea of how much you’ll be paying in fees, let’s say you’re selling a product for £10. If the commission fee for your category is 2%, you’ll pay £0.20 in commission fees for that sale. If the transaction fee is 1%, you’ll pay an additional £0.10 for the transaction.
Service and Payment Fees
In addition to commission and transaction fees, Shopee also charges service and payment fees. The service fee is charged for using Shopee’s platform and services and is calculated as a percentage of the item’s selling price. The payment fee is charged for using Shopee’s payment gateway and is calculated as a percentage of the total order value.
It’s worth noting that the payment fee is waived if you use ShopeePay, Shopee’s e-wallet service. Using ShopeePay can also help you save on transaction fees, as Shopee often runs promotions that offer discounts on transaction fees for sellers who use ShopeePay.
Overall, it’s important to keep these fees and commissions in mind when pricing your items on Shopee. While they may seem like a lot, they’re necessary for using Shopee’s platform and services. By understanding how these fees work, you can price your items competitively and still make a profit.
Boosting Sales and Engagement
Are you looking for ways to boost your sales and engagement on Shopee? Here are some tips to help you improve your customer base and increase your revenue.
Participate in Flash Sales
Participating in flash sales is a great way to attract more shoppers to your store. Flash sales are time-limited promotions that offer discounts on selected products. By participating in flash sales, you can increase your visibility on the platform and attract new customers.
To participate in a flash sale, you need to create a promotion and set a discount for your products. Shopee will then promote your products during the flash sale period, which usually lasts for a few hours. Make sure to promote your flash sale on your social media channels to attract more shoppers.
Collect and Utilise Shopee Coins
Shopee Coins are a virtual currency that shoppers can use to get discounts on their purchases. By collecting and utilising Shopee Coins, you can encourage shoppers to buy more from your store. You can offer Shopee Coins as a reward for leaving reviews or for making a purchase above a certain amount.
You can also use Shopee Coins to promote your products. Shopee offers a feature called Shopee Coins Cashback, which allows you to offer cashback to shoppers who buy your products using Shopee Coins. This can help increase your sales and attract more shoppers to your store.
Encourage Customer Reviews
Customer reviews are a powerful tool for increasing your sales and building a loyal customer base. Encourage your customers to leave reviews by offering rewards such as Shopee Coins or discounts on their next purchase. Respond to all reviews, both positive and negative, to show that you value your customers’ feedback.
Positive reviews can also help improve your visibility on the platform. Shopee’s search algorithm prioritises products with high ratings and good reviews, so make sure to encourage your customers to leave positive reviews.
Tips to Boost Sales
Here are some additional tips to help you boost your sales on Shopee:
- Offer free shipping: Shoppers are more likely to buy from stores that offer free shipping.
- Use high-quality images: Use clear and attractive images to showcase your products.
- Offer bundle deals: Bundle deals can encourage shoppers to buy more from your store.
- Use social media: Promote your store on social media to attract more shoppers.
- Offer excellent customer service: Respond to customer queries and complaints promptly to build a good reputation on the platform.
By following these tips, you can increase your sales and engagement on Shopee and build a successful e-commerce business.
After-Sales Services
Congratulations! You’ve made a sale on Shopee. But your job isn’t done yet. Providing excellent after-sales services is crucial to keep your customers happy and maintain a good reputation on the platform.
Handle Returns and Refunds
As a seller on Shopee, you are required to comply with the platform’s return and refund policies. If a customer wants to return an item, you must accept the return within seven days of delivery. The customer must return the item in its original condition, and you must refund the full amount paid by the customer, including shipping fees.
In case of a refund, you must process it within three days of receiving the returned item. Shopee will deduct the refund amount from your wallet balance. Make sure you have enough balance in your wallet to cover the refund amount.
Provide Excellent Customer Service
Providing excellent customer service is key to building a loyal customer base and growing your business on Shopee. Here are some tips to provide excellent customer service:
- Respond promptly to customer queries and complaints. Use Shopee’s in-app messaging system to communicate with your customers.
- Be polite and professional in your communication. Use proper grammar and avoid using slang or offensive language.
- Offer solutions to customer problems. If a customer is not satisfied with their purchase, offer a replacement or a refund.
- Keep your customers informed about the status of their orders. Send them updates on the shipping and delivery of their items.
By providing excellent after-sales services, you can build a loyal customer base and grow your business on Shopee. Remember, happy customers are more likely to leave positive feedback and recommend your store to others.
Expanding Your Business
Congratulations on successfully setting up your business on Shopee! Now that you have established your brand and registered your business, it’s time to take it to the next level. Here are some ways to expand your business on Shopee:
List Your Business on Shopee Mall
Shopee Mall is a platform that showcases authorised and reliable sellers to shoppers. As a Shopee Mall seller, you will enjoy benefits such as increased visibility, trustworthiness, and credibility. Shoppers are more likely to purchase from Shopee Mall sellers as they are assured of the quality and authenticity of the products sold.
To become a Shopee Mall seller, you will need to meet certain criteria such as having a registered business, maintaining a high rating, and a low cancellation rate. You will also need to provide a wide range of products, offer competitive prices, and have a good track record of fulfilling orders.
Become an Authorised Distributor
As a business owner, you can also consider becoming an authorised distributor of a particular brand on Shopee. By doing so, you will have the exclusive rights to sell the brand’s products on Shopee. This can be a lucrative opportunity as you will have a competitive advantage over other sellers who are not authorised distributors.
To become an authorised distributor, you will need to contact the brand owner and negotiate the terms of the partnership. You will also need to provide documentation to prove that you are a registered business and have the necessary resources to distribute the products.
Expanding your business on Shopee requires effort and dedication, but it can be a rewarding experience. By listing your business on Shopee Mall or becoming an authorised distributor, you can increase your visibility, credibility, and sales. Don’t be afraid to take the leap and explore new opportunities on Shopee as a foreigner or a local business owner.
Navigating International Sales
If you want to expand your business and reach a wider audience, selling internationally is a great way to do it. Shopee is an excellent e-commerce platform that allows you to sell your products to customers all over Southeast Asia. In this section, we will discuss the two most important aspects of international sales on Shopee: currency conversion and shipping.
Understand Currency Conversion
One of the most significant challenges of international sales is currency conversion. When you sell to customers in other Southeast Asian countries, you need to ensure that you are pricing your products correctly in their local currency. Shopee makes this process easy by automatically converting your prices into the local currency of the customer. However, it is still essential to keep an eye on currency exchange rates to ensure that you are not losing money on your sales.
Shipping Internationally
Shipping your products internationally can seem daunting, but Shopee makes it easy. The platform offers a range of shipping options, including free shipping, to help you reach customers in Southeast Asian countries. When you are setting up your shipping options, make sure to choose the most cost-effective and reliable option for your customers. It is also important to be aware of any customs or taxes that may be applied to your products when they are shipped to other countries.
In summary, selling internationally on Shopee is an excellent way to expand your business and reach a wider audience in Southeast Asia. Currency conversion and shipping are two critical aspects of international sales that you need to understand to be successful. With Shopee’s easy-to-use platform and shipping options, you can start selling your products to customers all over Southeast Asia today.
Frequently Asked Questions
How can I kick-start my selling journey on Shopee Singapore?
To start selling on Shopee Singapore, you need to sign up for an account, create a shop, and list your products on the platform. Shopee provides an easy-to-use interface for sellers to manage their shops and products. You can also use the Shopee Seller Centre app to manage your shop on-the-go.
What are the top tips for achieving success as a seller on Shopee?
To achieve success as a seller on Shopee, you need to provide excellent customer service, maintain competitive prices, and offer high-quality products. You should also optimize your product listings with clear descriptions, high-quality images, and accurate product information. Building a strong reputation by receiving positive reviews from customers can also help boost your sales.
Is obtaining a business licence mandatory for Shopee sellers in Singapore?
Yes, obtaining a business licence is mandatory for Shopee sellers in Singapore. You need to register your business with the Accounting and Corporate Regulatory Authority (ACRA) and obtain a valid Business Registration Number (BRN) before you can start selling on Shopee.
Can I engage in dropshipping on Shopee, and if so, how?
Yes, you can engage in dropshipping on Shopee. Dropshipping is a fulfillment method where the seller does not keep the products in stock but instead forwards the customer’s order and shipment details to the supplier, who then ships the product directly to the customer. To engage in dropshipping on Shopee, you need to ensure that your supplier can fulfill your orders reliably and efficiently.
Does Shopee Singapore charge any fees for setting up a shop?
No, Shopee Singapore does not charge any fees for setting up a shop. However, there are fees for using certain features such as Shopee Guarantee, which provides protection for buyers and sellers in case of disputes.
What steps should I follow to register as a seller on Shopee?
To register as a seller on Shopee, you need to sign up for an account, provide your personal and business details, and verify your identity. You also need to provide your bank account details for payment processing. Once your account is verified, you can start setting up your shop and listing your products.
